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A slow fashion eco-conscious label, ‘Kaizen the label’ stands for all things fair, slow, and sustainable.

Founded in Assam and working with local weavers and handloom organizations across the country we embrace the essence of Indian craftsmanship, eco-friendly elements, and conscious mindful living.

It is a “dream in progress” that aims to deal with sustainable practices of production and consumption, cherishing our roots and bringing Indian traditional techniques to our daily lifestyles by bridging gaps among craft communities & urban cultures.

KAIZEN means ‘continuous improvement’ or ‘change for better’ in Japanese. And isn't that what we all want? Change for good in personal life and society.

Therefore, “Kaizen”, as the name suggests- is the design, creation & business philosophy of the label, and every product is carefully designed and crafted with love and each piece is a handcrafted tale in itself!  

We can't wait to walk this path with you! We, at Kaizen, are here for fashion that is beautiful inside out and much more which we will reveal and present to you over time.

Thank you for being a part of us as we joyfully start this renewed adventure to do our dreams, today!


Namrata Gohain

(Founder/Design head)

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